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Case Study-Cycle World

Cycle Retailer increases sales by 100% during the second wave of the Covid-19 pandemic

Cycle World is South India’s largest bicycle retail franchise with over 25+ stores across India. With almost a decade worth of experience in the cycling industry, they are a team of experts who fosters and caters to a community of cycling enthusiasts through their various events happening across the country

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Cycle world deals in a wide range of bicycles like Kids Bikes, City Bikes, Hybrid Bikes, and so on, making it a prime time destination for cycling enthusiasts

Challenges

Primarily being an offline first company, Cycleworld had a good amount of footfall during the pre-Covid era. When Covid happened, that decreased to almost zero as people were beginning to stay inside their homes. This proved to be an extremely challenging situation as Cycleworld hasn’t invested in online mediums before the crisis

 Solution

A deep research and analysis of the bicycle buying crowd gave us an insight into what they look for while buying a bicycle.

  • Expert recommendations
  • Virtual Store Walkthrough

Keeping these insights in mind, we formulated to digital strategies that helped to sell more than 80 cycles is 2 months.

Virtual Store Walkthrou

The user registers for a virtual store visit on the website and an executive from the Cycle World team reaches out to them over a video call and take them through the entire store.

Expert Recommendations

Through targeted ads, we found out customers who wanted expert opinions on what kind of bicycles would suit their needs. We collected the contact details of these customers and an expert from the Cycleworld team reaches out to them to understand the requirements and recommend bicycles and it’s accessories suiting the needs.